Tuesday, September 26, 2017

BADC 2017

We had a great night for the first year of entering BADC Awards and taking home 2x Silver and 4x Bronze awards for the work done by 'Allan Hardy' and 'the Dreamers' for 2016 Super Cheap Auto Oils campaign. 

Really pumped to be mixed with a great group of super talented people. 





https://badc.com.au/medals/year/2017/21f-editing-over-60-seconds/8182/








Supercheap Auto The Best Performing Oils Feature


SILVER 2017 
Allan Hardy - The Dreamers 
Supercheap Auto
Lubricants Campaign Feature

ADVERTISING AGENCY The Dreamers
CREATIVE DIRECTOR Allan Hardy and Josh Weier
PRODUCTION COMPANY The Dreamers 
DIRECTOR Allan Hardy
PRODUCER Ariel Verri and Julian Pennisi
CINEMATOGRAPHER Allan Hardy
POST PRODUCTION HOUSE Chop Shop
EDITOR Allan Hardy
VISUAL EFFECTS Marc Purnell and Tim Bahrij
ANIMATOR Joe Lancaster
SOUND DESIGNER Justin Harrison, Caleb Sullivan and Generdyn
COMPOSER Oliver Lyu

The objective of this campaign was to increase oils category sales growth at Supercheap Auto both during and post campaign period. The secondary objective was to make a viral hit to be shared across the target audience. The campaign was one of the eight finalists in the 2016 World Retail Awards.
Supercheap Auto invested heavily into Google’s suite of products, including YouTube true view and non-skippable ad units, as well as also Google Adwords. The online video was served in different formats including 15″, 30″ and 60″ spots on the YouTube platform. The Google Adwords campaign comprised of ad units being triggered when a searcher looked for oil related products and then were funnelled to a Supercheap Auto landing page featuring the video along with oil products. The video was also displayed across the catch up TV platforms and delivered to it’s 1.6M loyalty member’s through multiple email blasts. It was the #1 brand automotive video on YouTube Australia in 2016.

Supercheap Auto The Best Performing Oils Feature


SILVER 2017 
Allan Hardy 
Supercheap Auto
Lubricants Campaign Feature

ADVERTISING AGENCY The Dreamers
CREATIVE DIRECTOR Allan Hardy and Josh Weier
PRODUCTION COMPANY The Dreamers 
DIRECTOR Allan Hardy
PRODUCER Ariel Verri and Julian Pennisi
CINEMATOGRAPHER Allan Hardy
POST PRODUCTION HOUSE Chop Shop
EDITOR Allan Hardy
VISUAL EFFECTS Marc Purnell and Tim Bahrij
ANIMATOR Joe Lancaster
SOUND DESIGNER Justin Harrison, Caleb Sullivan and Generdyn
COMPOSER Oliver Lyu
Supercheap Auto The Best Performing Oils Feature

Supercheap Auto The Best Performing Oils Feature

BRONZE 2017 
Allan Hardy 
Supercheap Auto
Lubricants Campaign Feature

ADVERTISING AGENCY The Dreamers
CREATIVE DIRECTOR Allan Hardy and Josh Weier
PRODUCTION COMPANY The Dreamers 
DIRECTOR Allan Hardy
PRODUCER Ariel Verri and Julian Pennisi
CINEMATOGRAPHER Allan Hardy
POST PRODUCTION HOUSE Chop Shop
EDITOR Allan Hardy
VISUAL EFFECTS Marc Purnell and Tim Bahrij
ANIMATOR Joe Lancaster
SOUND DESIGNER Justin Harrison, Caleb Sullivan and Generdyn
COMPOSER Oliver Lyu

Supercheap Auto The Best Performing Oils Feature

BRONZE 2017 
Allan Hardy 
Supercheap Auto
Lubricants Campaign Feature

ADVERTISING AGENCY The Dreamers
CREATIVE DIRECTOR Allan Hardy and Josh Weier
PRODUCTION COMPANY The Dreamers 
DIRECTOR Allan Hardy
PRODUCER Ariel Verri and Julian Pennisi
CINEMATOGRAPHER Allan Hardy
POST PRODUCTION HOUSE Chop Shop
EDITOR Allan Hardy
VISUAL EFFECTS Marc Purnell and Tim Bahrij
ANIMATOR Joe Lancaster
SOUND DESIGNER Justin Harrison, Caleb Sullivan and Generdyn
COMPOSER Oliver Lyu

“Come Clean” with Supercheap Auto! Extended Edition

BRONZE 2017 
Allan Hardy 
Supercheap Auto
Care Care Campaign

COPYWRITER Josh Weier
PRODUCTION COMPANY The Dreamers 
DIRECTOR Allan Hardy
PRODUCER Ariel Verri
CINEMATOGRAPHER Andrew Buckley
POST PRODUCTION HOUSE Chop Shop
EDITOR Allan Hardy
VISUAL EFFECTS Marc Purnell
ANIMATOR Joe Lancaster
SOUND DESIGNER Justin Harrison

“Come Clean” with Supercheap Auto! Extended Edition

BRONZE 2017 
Allan Hardy 
Supercheap Auto
Care Care Campaign

COPYWRITER Josh Weier
PRODUCTION COMPANY The Dreamers 
DIRECTOR Allan Hardy
PRODUCER Ariel Verri
CINEMATOGRAPHER Andrew Buckley
POST PRODUCTION HOUSE Chop Shop
EDITOR Allan Hardy
VISUAL EFFECTS Marc Purnell
ANIMATOR Joe Lancaster
SOUND DESIGNER Justin Harrison

Best Performing Oils

FINALIST 2017 
Justin Harrison 
SuperCheap Auto
Oil Brand

SOUND/MUSIC STUDIO _underscore audio
SOUND DESIGNER Justin Harrison
COMPOSER Oliver Lyu 
OTHER CONTRIBUTORS
Music: Oliver Lyu
Vocals: Tommy Rutland
Location Sound Recordist: Caleb Sullivan
Preliminary Sound FX editor: Joshua Crispin

Come Clean

FINALIST 2017 
Justin Harrison 
SuperCheap Auto
Care Care

SOUND/MUSIC STUDIO _underscore audio
SOUND DESIGNER Justin Harrison
COMPOSER BlissNEso 
OTHER CONTRIBUTORS
Location Sound Recordist: Caleb Sullivan

Supercheap Auto The Best Performing Oils TVC

FINALIST 2017 
Allan Hardy 
Supercheap Auto
Lubricants Campaign TVC

ADVERTISING AGENCY The Dreamers
CREATIVE DIRECTOR Allan Hardy and Josh Weier
PRODUCTION COMPANY The Dreamers 
DIRECTOR Allan Hardy
PRODUCER Ariel Verri and Julian Pennisi
CINEMATOGRAPHER Allan Hardy
POST PRODUCTION HOUSE Chop Shop
EDITOR Allan Hardy
VISUAL EFFECTS Marc Purnell and Tim Bahrij
ANIMATOR Joe Lancaster
SOUND DESIGNER Justin Harrison, Caleb Sullivan and Generdyn
COMPOSER Oliver Lyu